After months of dealing with a dreadful dispute, The Standard Store in Surry Hills is bouncing back, resetting and recovering in a new location not far from its former home for the last nine years.
The shopping sanctuary, known for curating understated clothes from international brands, has re-opened at its own building on 431 Crown Street and owners, Nicola and Orlando Reindorf, feel that this has been a such fantastic do-over.
Prior to opening their new store, the Reindorf had a difficult ordeal with their former landlord, who terminated their lease and locked them out of their shop when they only managed to pay 70 percent of their rent. Admittedly, The Standard Store struggled because of the pandemic and could not renegotiate their lease since their shops, including an outlet in Melbourne, had been shut down for months.
But the Reindorfs are a resilient pair, managing a thriving clothing business since 2011. As luck would have it, they were able to secure a new Surry Hills space after meeting with the owners of Sark Studio, who were giving up their shop on Crown Street.
Recognising a worthy investment, the couple ended up buying Sark Studio’s former site and refurbished the building. Today, The Standard Store stands as a shopping oasis with an elevated space, offering Scandanavian, American and European fashion staples.
The upgrade doesn’t stop with the store’s new home as the Reindorfs have also brought in more international brands to add to their growing inventory. They now offer ready-to-wear labels from Ulla Johnson (New York), Brandblack (Los Angeles) and Reception (France), as well as the collection of British designer Faye Toogood’s collaboration with Birkenstock.
The couple has always loved being in a Surry Hills shopping strip because of its community spirit as opposed to having a store inside a retail mall and they are also very appreciative of the public’s support for local businesses.
Follow The Standard Store’s Facebook Page for updates on their new collections and store hours or shop at their online store at your own convenience.