Sydney’s Entertainment Quarter will turn up the heat in May as more than 21 chilli makers, sauce crafters and fiery food vendors gather for the Sydney Superhot Chilli and BBQ Festival, set to feature a growing trend of chilli-infused drinks and local maker culture.
The one-day festival takes place on Sunday, 18 May, under the weatherproof Market Canopy at Moore Park. Running from 12:00 p.m. to 7:00 p.m., it will host four chilli-eating challenges (details soon!), food and drink stalls, live music and family-friendly activities. Organisers say the event caters to both serious spice fans and curious locals keen to sample something new.
Local Vendors Bring the Flavour
The festival’s main drawcard is Hellfire Alley, a section dedicated to showcasing more than 21 of Australia’s boldest chilli makers and gourmet producers. This includes a mix of established brands and emerging local talent, many of whom specialise in small-batch, handcrafted products.
Old Bones Chilli Co, based in Sydney, is known for its smoked garlic chilli sauce and fermented hot sauces made for everyday use. From Queensland, Mind Maze Hot Sauce joins the line-up with its distinct range of sauces designed around depth and burn, while The Chilli Love Co blends tropical ingredients like pineapple and coconut into their chilli condiments.
Also featured are vendors like Flare 2 Fire, which produces chilli rubs and marinades, and The Fermentalists, which is known for combining spice with fermented flavours in its kimchi and pickles.
Grumpy Gary’s offers a playful edge with its wide range of sauces, including the popular “Seriously Hot Sauce” and “BBQ Smokehouse” ranges. BC Jerky, another favourite, combines heat with protein in their chilli-infused beef jerky, appealing to both snackers and heat seekers.
SSB Chilli offers sauces that focus on flavour as much as fire, including mango blends and extra hot varieties.
With such variety, Hellfire Alley gives festivalgoers a chance to taste-test their way through the many ways Australians are reimagining spice—from table sauces and honey to nuts, jerky, and beyond.
Spice Hits the Drinks Menu
In addition to food, the event highlights the rising popularity of chilli-flavoured beverages. The bar will serve up chilli beers and themed cocktails designed to test taste buds in new ways.
Organisers say there will be non-spicy drink options as well, but those looking for an adventurous twist can try drinks blended with ingredients like jalapeño, habanero or smoky chipotle.
Chilli beers have seen increased attention in Australia’s craft brewing circles. While specific drink menus have yet to be announced, the event will offer a sample of how local brewers and mixologists are experimenting with heat in their creations.
Entertainment for All Ages
Despite the focus on heat, organisers stress the event is meant for everyone. Families can expect a range of activities including an animal nursery, face painting, and art and craft stations. Performers from local dance schools and cheer groups, including Sydney University’s squad, will take to the stage to support competitors in the chilli challenges.
Musical performances will run throughout the day, with local guitarist Sean Mullen headlining with a tribute to Joe Satriani. Vocalist Sandra Beynon and Berlin-based Philip John will also make appearances.
Ticket prices are $25 for adults, $10 for concessions, and free entry for children aged 14 and under. Tickets can be purchased online or at the gate using EFTPOS or cash.
Published 28-March-2025
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