A furniture brand has launched “The Rental,” an innovative loft-style space in Surry Hills. Occupying an entire floor of the heritage Edwards & Co building, this immersive living experience marks a significant pivot for the social media-savvy brand.
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The Rental transforms the 1926 Edwards & Co building into a contemporary haven that pays homage to its industrial past while embracing modern design sensibilities. As visitors step out of the elevator directly into the living room, they are immediately struck by the space’s New York loft-like ambiance.
Ellison Studio’s design team has masterfully utilised the building’s existing architecture, incorporating nooks and hidden staircases to maximise the floor plan and create distinct living areas. The colour palette draws inspiration from the urban landscape, with rich browns and terracotta tones enveloping the space and complementing the glow of city lights visible through expansive windows.
Tactile experiences are at the forefront of The Rental’s design philosophy. Warm, inviting materials such as natural wool, walnut, and faux furs have been carefully curated to encourage human connection and comfort. These elements work in harmony to create an environment that feels both luxurious and lived-in.
Coinciding with The Rental’s launch is the debut of Ellison Studios’ latest furniture piece, the Stack sofa. This playful design, inspired by childhood pillow forts, exemplifies the brand’s commitment to functional yet whimsical home furnishings.
Leigh McKeown, CEO and co-founder of Ellison Studio, emphasised that The Rental represents a significant shift for the brand. She revealed this was their first foray into a more offline presentation.
“While sharing content online is amazing, sharing this space with our friends, collaborators and clients is bringing with it a deeper sense of connection and community. In a way, it’s our modern-day share house – though much nicer than the ones I experienced when I was younger. Though temporary, we very much hope this space will leave lasting memories for all who visit,” McKeown shared.
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For design enthusiasts and potential customers, The Rental offers an exclusive opportunity to preview upcoming Ellison Studios pieces before they hit the market. With new items set to launch from October onwards, visitors will have a front-row seat to the brand’s latest innovations in home furnishings.
Published 30-September-2024
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