Customers in Surry Hills have reacted after Arnott’s Tim Tam Double Coat biscuits were listed at $7.20 at a Woolworths Metro store on Elizabeth Street, prompting a surge of online discussion about the shelf price.
How the Price Came to Attention
The $7.20 listing was spotted in late December 2025 and circulated widely on social media, with users expressing surprise at the cost of a single packet. Several comments focused on how the price compared with what shoppers said they were used to paying during frequent promotions.
What Was Seen In Surry Hills
The product identified in reports was Arnott’s Tim Tam Double Coat. The price was photographed on shelves at the Woolworths Metro on Elizabeth Street in Surry Hills, with some posts also referencing a two-for-$9 offer in the same setting.
How Pricing Works
It is understood Arnott’s has set a recommended retail price of $6 for Tim Tam biscuits. From there, retailers can set their own shelf prices.
Woolworths has confirmed Tim Tams are generally priced at $6 per packet, or two packets for $9, at more than 1,000 stores nationally. It is also understood pricing in some Metro stores may vary slightly due to higher operating costs.
Consumer Response
Online responses included shoppers saying they would wait for specials, reduce purchases, or avoid buying the product at the higher price. Some users compared the $7.20 shelf price to earlier years when Tim Tams were more commonly seen at lower promotional prices.
Reports also noted claims from consumers that Tim Tams can be cheaper overseas, including in the UK, despite being made in Australia.
What Happens Next
No change to the Surry Hills shelf price was reported within the provided information. The reaction highlights continuing scrutiny from shoppers when pricing at smaller inner-city supermarkets differs from larger store formats.
Published 2-Jan-2026
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